What behavior describes a buyer who will only purchase a specific brand or product?

The behavior that describes a buyer who will only purchase a specific brand or product is known as brand-insistence buying behavior. This type of consumer demonstrates a strong preference for a particular brand, to the extent that they will not consider alternatives, regardless of price or availability. These buyers are committed to their chosen brand due to reasons such as emotional attachment, perceived quality, or past experiences.

In contrast, brand-loyal buying behavior refers to a situation where consumers have a preference for a brand but may occasionally consider other brands due to factors like promotions or availability. Variety-seeking buying behavior occurs when consumers seek variety and may switch brands for the sake of trying something new, while price-sensitive buying behavior indicates that consumers are primarily motivated by cost, which may lead them to switch brands based on pricing. Thus, brand-insistence is characterized by unwavering loyalty to a single brand, differentiating it from the other types of buying behaviors.