What is changing the way a product is produced or delivered referred to as?

The concept of changing the way a product is produced or delivered is known as Process Innovation. This term encompasses improvements in the methods used for production or delivery that can significantly enhance efficiency, reduce costs, or improve quality. Process innovation can involve the introduction of new technologies, techniques, or organizational methods that streamline operations or increase productivity.

For instance, a manufacturing company might implement automation in its production line, which represents a significant shift in the process itself, leading to faster production times and less human error. Similarly, a business could adopt a new delivery system, like using drones or advanced logistics software, thereby enhancing the way it gets products to consumers.

By focusing on process innovation, organizations can differentiate themselves in the marketplace, improve their competitive edge, and respond more effectively to customer needs. This approach is critical in industries that are highly competitive and continuously evolving.

Other options mentioned, such as product development, design change, and operational efficiency, while related, do not specifically address the redefining of how a product is produced or delivered in the way that process innovation does. For example, product development focuses more on creating new products or improving existing ones rather than the methods of production.