What is the goal of touch points in a business context?

The goal of touch points in a business context is to connect with customers. Touch points refer to the various interactions and engagements that a customer experiences throughout their journey with a brand or business. These interactions can take place at different stages and through various mediums, such as in-store visits, online interactions, customer service calls, social media engagements, and more.

By effectively managing touch points, businesses aim to foster positive relationships with their customers, enhance customer satisfaction, and build brand loyalty. The connections made at these touch points provide opportunities for businesses to gather feedback, understand customer needs, and tailor their offerings accordingly. Ultimately, these connections are crucial for creating a seamless customer experience and ensuring that the customer feels valued and understood throughout their journey.