What is the marketing strategy called that involves offering multiple products as a bundled package?

The marketing strategy referred to in this question is bundling, which involves offering multiple products together as a single package at a combined price. This approach allows businesses to create perceived value for customers, as they often see the bundled offering as being more cost-effective than purchasing each item separately.

By bundling products, companies can increase the average transaction value while also addressing consumer needs more effectively. Customers may be encouraged to try new products within the bundle that they might not have purchased on their own, thereby enhancing overall sales and customer satisfaction.

Cross-selling involves selling related or complementary products to an existing customer, but it does not necessarily involve a packaged deal. Skimming refers to a pricing strategy where a company sets a high price initially and then lowers it over time, while loss leader pricing is where a product is sold at a loss to attract customers, hoping they will purchase additional items. None of these strategies directly involve creating a bundled package of products, making bundling the most accurate term for this marketing approach.