What is the term for individuals who expand their businesses in the shape of products, personnel, and target markets?

The term for individuals who expand their businesses through the development of products, personnel, and target markets is "entrepreneurs." Entrepreneurs are individuals who take risks to start and manage businesses, often thinking creatively to innovate and find new ways to meet consumer needs. They are typically involved in every aspect of business development, from generating ideas for new products to hiring staff and identifying different markets to reach.

Entrepreneurs actively seek opportunities for growth and expansion, which can include diversifying their product lines, increasing their workforce, and penetrating new markets. Their proactive approach and willingness to adapt to changing market conditions enable them to scale their businesses effectively.

In contrast, investors provide capital to businesses but do not typically engage in the operational aspects of expansion. Franchisers operate under a business model that allows individuals to open franchises of an established brand but do not necessarily create new products or markets themselves. Shareholders are individuals or entities that own shares in a company and benefit from its profits, but they are not involved in the day-to-day activities required for business expansion.