What is typically not a consideration in capital structure?

The correct choice indicates that a company's marketing strategy is typically not a direct consideration when determining its capital structure. Capital structure refers to the way a company finances its operations and growth through a combination of debt and equity.

When evaluating capital structure, factors like the cost of different financing options and the mix of debt and equity financing are essential. These elements help a company assess risk, cost of capital, and how to leverage its finances effectively. Shareholder dividend preferences can also be relevant, as they might influence how a company chooses between equity financing and the retention of earnings.

On the other hand, a company's marketing strategy, while crucial for overall business success, is not a factor that directly impacts decisions regarding capital structure. The marketing strategy primarily focuses on how a firm promotes and sells its products or services, which does not intersect with the technicalities of financing choices mix. Thus, the consideration of marketing strategy falls outside the realm of capital structure analysis.