What term is used to collectively describe the paths through which products or services reach consumers?

The term that accurately describes the paths through which products or services reach consumers is "Channels of Distribution." This term encompasses all the intermediaries and processes involved in delivering a product from the manufacturer to the end consumer. It includes a variety of entities such as wholesalers, retailers, and online platforms that help facilitate the movement of goods.

Understanding channels of distribution is crucial for businesses as it impacts their reach to customers, pricing strategies, and inventory management. By effectively managing these channels, businesses can ensure that products are available where and when consumers want them, thus optimizing sales and customer satisfaction.

While "Supply Chains" refer to the broader system that includes all activities involved in getting a product from the supplier to the end user, "Market Channels" can sometimes be used interchangeably with channels of distribution but lacks the specificity. "Logistical Routes" specifically focus on transportation methods and paths, thus not capturing the entirely broader concept of how products reach consumers.