What term refers to the belief that your own culture is naturally superior to others?

The term that best describes the belief that one's own culture is superior to others is ethnocentrism. Ethnocentrism involves evaluating other cultures based on the standards and values of one's own culture, often leading to misconceptions and a lack of appreciation for cultural diversity. Individuals who hold ethnocentric views tend to see their cultural practices as the "norm" and may judge other cultures as inferior or flawed.

In contrast, cultural sensitivity involves recognizing and respecting cultural differences rather than imposing one's own cultural values. Cultural relativism encourages understanding cultures within their own context, avoiding judgments based on one's own cultural perspective. Multiculturalism celebrates and promotes the coexistence of diverse cultures, fostering an environment where different cultural identities are acknowledged and valued. Understanding these distinctions highlights why ethnocentrism is the correct response in this scenario.