What type of franchise involves a close, continuous working relationship between the franchisor and the franchisee?

The correct answer is a business-format franchise, which is characterized by a close, continuous working relationship between the franchisor and the franchisee. In this type of franchise, the franchisor provides not only the trademark and operating system but also ongoing support, training, and a comprehensive business model that the franchisee follows. This relationship fosters collaboration, as the franchisee receives ongoing guidance and resources to implement the business model effectively, adapt to market changes, and optimize operations.

In contrast, the other options do not reflect the nature of franchising. A market economy refers to an economic system where supply and demand dictate prices and production, without the specific franchise relationships implied in the question. Consumer products pertain to goods purchased for personal use rather than business operations and do not connect to franchise structure. A traditional economy emphasizes customs and traditions in economic activities, again lacking the franchising framework. The distinctive aspect of a business-format franchise lies in its support structure, making it the correct choice in the context of the question.